Content Marketing Specialist Jobs Opening in Acme Visa Solutions at Pakhowal Road, Ludhiana
Job Description
Job Summary
A Content Marketing Specialist is responsible for developing, implementing, and managing content strategies that promote a company’s brand, products, or services. This role requires creativity, excellent writing skills, an understanding of audience preferences, and a solid grasp of digital marketing strategies.
The primary focus of the role is to create high-quality content (articles, blog posts, social media updates, videos, etc.) that engages the target audience, drives traffic, generates leads, and supports overall business objectives. Content Marketing Specialists work closely with various departments like SEO, sales, product, and design to create content that aligns with business goals.
Key Responsibilities
Content Strategy & Planning
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Develop and implement a comprehensive content marketing strategy aligned with the company’s goals and target audience.
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Conduct content audits to evaluate existing content and identify opportunities for improvement or repurposing.
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Research and analyze competitors and industry trends to stay informed and ensure the content strategy is relevant and up to date.
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Create content calendars to plan and organize content creation, distribution, and promotion.
Content Creation & Optimization
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Write and edit high-quality, engaging, and informative content for various platforms such as blogs, websites, social media, email newsletters, and more.
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Develop content that aligns with SEO best practices to increase visibility and drive organic traffic (e.g., keyword optimization, internal linking, meta descriptions).
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Collaborate with design and multimedia teams to create visually appealing content such as infographics, videos, and social media posts.
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Produce content that educates, informs, and entertains the target audience, addressing pain points and offering solutions.
Content Distribution & Promotion
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Distribute content across relevant channels, such as the company website, social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.), and email campaigns.
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Promote content through paid campaigns, influencer collaborations, and other marketing channels to maximize reach.
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Engage with the audience on social media by responding to comments, messages, and engaging in discussions to build relationships and enhance brand presence.
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Leverage email marketing platforms to create newsletters and content updates to nurture leads and existing customers.
SEO & Performance Tracking
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Collaborate with the SEO team to implement on-page and off-page SEO strategies to increase organic rankings and drive traffic.
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Use tools like Google Analytics, SEMrush, or Ahrefs to track and analyze content performance, user behavior, and traffic patterns.
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Monitor KPIs such as website traffic, lead generation, social engagement, bounce rates, and conversion rates to evaluate content effectiveness.
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Optimize content regularly based on performance data to ensure continued improvement and audience engagement.
Audience Research & Engagement
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Conduct audience research and gather insights to understand the preferences, challenges, and behaviors of target customers.
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Develop buyer personas to guide content creation and ensure it resonates with the right audience segments.
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Stay updated on industry news, trends, and best practices to keep content fresh, relevant, and engaging.
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Foster community engagement by creating shareable content that encourages interaction, discussion, and sharing.
Collaboration & Cross-Functional Coordination
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Work closely with the sales, product, and customer service teams to understand their goals and create content that aligns with their needs.
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Collaborate with the design team to ensure content is visually appealing and supports the overall brand aesthetic.
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Partner with the PR team to leverage content for media outreach, press releases, and thought leadership opportunities.
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Support the creation of content for product launches, webinars, case studies, eBooks, and other marketing initiatives.
More information about this Content Marketing Specialist Job
Please go through the below FAQs to get all answers related to the given Content Marketing Specialist job
- What are the job requirements to apply for this Content Marketing Specialist job position?
- Ans: A candidate must have a minimum of fresher as an Content Marketing Specialist
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BBA/BBM, BCJ
- What are the salary requirements for this job?
- Ans: The salary range is between 17000 and 30000 Monthly. The Salary will depend on the interview. This Content Marketing Specialist is a Full Time in Ludhiana.
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Content Marketing Specialist is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Content Marketing Specialist position?
- Ans: There are immediate 1 job openings for Content Marketing Specialist in our Organisation.
Job Particulars
About Company
Ludhiana 
Freshers 
Salary not disclosed 
Diploma 
