Digital Marketing Executive Jobs Opening in Langtrees Digital Private Limited at Salt Lake, Kolkata

Key Responsibilities:

1. Social Media Management:

   • Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and others.

   • Create engaging and shareable content tailored to each platform, ensuring it aligns with the company’s branding and objectives.

   • Monitor social media trends, track campaign performance, and interact with followers to build relationships and drive engagement.

   • Manage paid social media campaigns (e.g., Facebook Ads, Instagram Ads) to boost brand visibility and reach.

2. Search Engine Optimization (SEO):

   • Optimize website content to improve search engine rankings and increase organic traffic.

   • Conduct keyword research to understand what users are searching for and implement SEO best practices to improve visibility.

   • Collaborate with content creators to produce SEO-friendly content, including blog posts, landing pages, and product descriptions.

   • Monitor and analyze SEO performance using tools like Google Analytics, Ahrefs, or SEMrush and provide recommendations for improvements.

3. Pay-Per-Click (PPC) Campaigns:

   • Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, or other search engine marketing channels.

   • Monitor ad performance, adjust bids, and create ad copy that resonates with target audiences.

   • Set up conversion tracking and analyze data to ensure the PPC campaigns are delivering positive ROI.

   • Conduct A/B testing on ad creatives and landing pages to optimize performance.

4. Email Marketing:

   • Plan, design, and execute email marketing campaigns to nurture leads, promote products, or provide valuable content to subscribers.

   • Segment email lists based on demographics, behavior, and other criteria to deliver targeted messages.

   • Analyze email campaign performance, including open rates, click-through rates, and conversion rates, and use this data to optimize future campaigns.

   • Maintain and grow the email subscriber list through lead magnets, opt-in forms, and social media promotions.

5. Content Marketing:

   • Develop and manage content strategies to create valuable and informative content (e.g., blogs, articles, videos, infographics) that drives traffic and engagement.

   • Collaborate with content writers, designers, and videographers to produce high-quality content that supports digital marketing efforts.

   • Ensure all content aligns with the brand’s voice, goals, and messaging, and is optimized for search engines.

   • Monitor content performance and tweak strategies to increase engagement, shares, and backlinks.

6. Website and Landing Page Optimization:

   • Ensure the company’s website and landing pages are optimized for conversion and user experience.

   • Work with web developers and designers to make necessary changes or improvements to site structure, design, and user interface (UI).

   • Implement A/B testing and analyze results to improve conversion rates on key pages.

7. Analytics and Reporting:

   • Use Google Analytics, social media analytics, and other tools to track website traffic, campaign performance, and user behavior.

   • Prepare regular performance reports for management, analyzing KPIs such as traffic, engagement, leads, and sales.

   • Provide insights and recommendations for improving marketing efforts based on data-driven analysis.

8. Brand Awareness and Online Presence:

   • Help build and maintain the online reputation of the brand through consistent messaging, engaging content, and community management.

   • Engage with influencers, bloggers, and other online communities to enhance brand visibility.

   • Participate in online forums and discussions relevant to the industry to build credibility and brand authority.

9. Market Research and Competitor Analysis:

   • Monitor digital marketing trends, industry news, and competitor activities to keep strategies updated and competitive.

   • Conduct research to understand target audience behavior, preferences, and pain points, and tailor marketing efforts accordingly.

   • Identify new opportunities for digital marketing campaigns and growth.

1. What are the job requirements to apply for this Digital Marketing Executive job position?
   
   • Ans: A candidate must have a minimum of fresher as an Digital Marketing Executive


2. What is the qualification for this job?
   
   • Ans: The candidate can be a Graduate from any of the following: B.Com
   
   
3. What are the salary requirements for this job?
   
   • Ans: The salary range is between 20000 and 30000 Monthly. The Salary will depend on the interview. This Digital Marketing Executive is a Full Time in Kolkata.
   
   
4. What is the hiring Process of this job?
   
   • Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
   
   
5. This Digital Marketing Executive is a work from home job?
   • Ans: No ,its not a Work from Home Job.
   
   
6. How many job vacancies are opening for the Digital Marketing Executive position?
   
   • Ans: There are immediate 1 job openings for Digital Marketing Executive in our Organisation.