Introduction To Digital Marketing
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What Is Digital Marketing?
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Why Digital
Marketing?
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Digital Marketing
Platforms?
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Digital Marketing
- Organic & Paid
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Digital Marketing
Era And The Way Forward
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Digital Marketing
For Students, Professionals And Businesses
Search Engine Optimization
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What Is SEO?
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Growth Of SEO In The Recent Years
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Ecosystem Of A Search Engine
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What Are The Kinds Of Traffic
On Page Optimization
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What Is Onpage Optimization?
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HTML Basics
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CSS Basics
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Meta Tags Usage
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Using Javascript
To Our Advantage
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Graphics Optimization
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Contextual Interlinking
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Micro Formats & Schemas
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Improving Demographic Score
Off-Page Optimization
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Linking Strategies
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Competitor Analysis
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Sculpting
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Link Baiting
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Professional Article
Exchange
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Social Book Marking And Promotions
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Directory Submissions
Misc Tools
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Google Webmaster
Tools
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Site Map Creators
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Browser Based Analysis Tools
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Page Rank Tools
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Pinging & Indexing Tools
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Dead Links Identification Tools
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Open Site Explorer
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Domain Information / Whois Tools
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Quicksprout
Search Engine Marketing -
Introduction To SEM
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SEM Platforms
- Paid Platforms
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Introduction To Google Adwords
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What Is Google Adwords?
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How Is It Different
From Other Platforms?
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Create An Adwords Account
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Key Terminologies In Google Adwords
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Google Adwords
Account Structure
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Ad Approval
Process
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Campaign Creation
Process
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Search & Display Network
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Keyword Match Types
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Keyword Selection
(Keyword Planner)
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Display Planner
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Ad Extensions
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Different Types Of Extensions
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Creating Location
Extensions
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Creating Call Extensions
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Create Review
Extensions
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Ad Creation
Process
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Keyword Grouping
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Bidding Techniques - Manual / Auto
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Site Targeting
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Keyword Targeting
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Demographic Targeting / Bidding
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CPC-Based, CPA-Based
& CPM-Based Accounts
Advanced Campaign Settings
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How To Handle Different
Devices
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Mobile Specific
Bids
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Ad Scheduling
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Ad Rotation
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Ad Delivery
Settings
Analyzing Account
Performance
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Account Interface
Analysis Of Data
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Understanding Metrics
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Search Terms Report
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Placement Performance Report
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Analyzing Keywords,
Ads
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Landing Page Relevance
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Quality Score
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Ad Rank
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Cost/Benefit Analysis
Of Campaigns
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How To Add / Remove Relevant
Keywords
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Optimization Process
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Keyword Optimization
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Ad Text Optimization
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Landing Page Optimization
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Bid/Budget Optimization
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Return On Investment Vs Branding
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Attain Equilibrium B/W Keyword Relevance,
Ad Text And Landing Page Quality
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Understanding LPQ And Issues
Adwords Editor
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Adwords Editor
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Creating Optimized Campaigns
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Understanding Adwords
Editor Options
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Easy Optimization Of Accounts
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Analysis Of Accounts Using Adwords Editor
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Adwords Editor
Shortcuts
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Analysing Existing
Accounts
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Exporting Accounts
Into Different Formats
Conversions
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Understanding Conversion Tracking
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Types Of Conversions
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Setting Up Conversion Tracking
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Verify Conversion Tracking
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Tracking Conversions
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Optimizing Conversions
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Track Offline
Conversions
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Analyzing Conversion Data
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Conversion Optimizer