Event management, a form of marketing and advertising, is a glamorous and thrilling field. It gives you ample opportunities for unleashing your creative potential. Event managers should have a flair for conducting events, a passion for doing it creatively, very good organizing skills as well as the willingness and ability to work long hours. Remuneration in this field varies according to the type of event managed. The salary can be from Rs.8, 000 to Rs.26, 000 for a fresher and increases with the persons experience and knowledge.. From here, salaries depend on the company one is working for. A freelancer’s income depends on the event s/he handles. The head of an event management company can earn in lakhs, depending on the scale of the events handled and whether s/he has a stake in the company Employment of meeting and convention planners is expected to grow 20 percent over the 2012-22 decade, which is faster than the average for all occupations. As businesses and organizations become increasingly international, meetings and conventions become even more important. Today in India event management has become the most viable career option. It actually offers immense scope for the youth. out Ideas”
What You’ll learn
Module 1 – What is Event Planning?
Section 1
• Event Planning Overview
• What is Event Planning?
• The Corporate Market
• Social Events
Section 2
• The Role of an Event Planner
• Main Tasks Involved in Event Planning
• Skills Required for Event Planners
• Where and For Whom Event Planner Work?
Section 3
• The Basics of Event Planning
• Benefits of Successful and Safe Events
Module 2 – Types of Events
Section 1
• Corporate Events
• Leisure Events
• Private Events
Section2
• Conferences
• Seminars
• Meetings
• Conventions
• Educational or Training Events
Section 3
• Sport Events
• Festivals
• Concerts
• Fashion Shows
Section 4
• Weddings
• Special Party Celebrations
• Event Planning Essentials
Module 3 – Event Planning Process
Section 1
• Creating a vision and establishing a theme
• Undertaking situational analysis
• Setting objectives
• Determining the Event Feasibility
• Choosing an Organisational Structure
• Preparing an Event Management Plan
Section 2
• Initiating an Event
• Planning an Event’s Scope
• Conducting a Site Survey
• Managing Client’s Goals and Expectations
• Site venue Layout / Design
• Selecting Contracting and Managing Performers
• Staging the Event
Module 4 – Event Concept and Theme Selection
• Theme Selection Process
• Environmental Scanning
• The Brain storming Process
• Theming the Event
• Programming
• Managing the Creative Team
• Theme Parties
• Creating a Successful Theme Party
Module 5 – Event Budgeting
• Income and Costs Analysis
• Establishing an Appropriate Level of Budgeting
• Monitoring the Budget
• Budget Review
• Feasibility Study
• How to Make a Budget Sheet?
Module 6 – Venue Management & Operations
• Venue Selection
• Types of Venues
• Site Design Considerations
• Production, Infrastructure and Back Stage
• Requirements
• Fire and Ambulance Requirements
• Noise Considerations
Module 7 – Human Resource Management
• Identifying People Needs
• Sourcing people
• Selecting Staff for the Project
• Staff Training
• Developing Team Charter
• Maintaining Effective Team Management
• Resolving Conflicts
• Releasing Staff at the End
Module 8 – Major incident & Crisis Management
• Event Risk Management
• How to Manage Risk
• Hazard Analysis
• Contingency Plans
• The Planning Process
• Monitoring Safety Performance
• The Role of a Safety co Coordinator
• Auditing and Reviewing Safety Performance
• Dealing with Disaster
• Preparing for a Major Incident
• Threat Assessment
• Pre-event Public Health Survey
• Public Health Contingency Arrangements
• Planning Medical Care
• Emergency Evacuation
• Health & Safety Requirements
Module 9 – Marketing
• Principles
• Key Concepts
• Setting Goals and Priorities
• Strategy Creation
• Communication Skills
• Social Media Promotion
Special Additional Sessions
• AIDA Model (Advertising/Branding
Marketing/Promotion)
• Online Reputation Management
• Social Media Calender Planning in A
Efficient Way
• How To Grab Job/ Business
Opportunities
• Technical Information Of Equipments
(Event Industry)
• Legal & Licencing
• Financial & Taxation
• Team Management
• Logistics & Transportation
• Starting Up & Running The Business
• Audio Visuals & Lighting
• Art & Science Of Sound System
Arrangement
• Sponsorship
• Celebrity Management
• Vendor Management
• Client Meeting & Contracts