Digital Marketing Training in Anywhere in India

INTERNATIONAL PG CERTIFICATION IN DIGITAL MARKETING

IMT

Digital Marketing

24800

7y ago

Course Duration:6 Months

Course Details

CERTIFICATE PROGRAM IN ‘DigitalMarketing Excellence’
PROGRAMDURATION: 6 months
INTERACTIVE ONLINE MODE: 50 hrs
SYLLABUS

Module 1
Introduction to InternetMarketing
-Evolution of Medium
-Website Design & maintenance
-Online advertising concepts
-Future of the medium (Internet security & cybercrime,Mobile & tablet)
Module 2
Search Engine Optimization (SEO)
-On - Page Optimization
-Off - Page Optimization
-Keywords Research and Analysis
-GoogleWebmaster Tools
Module 3
Search Engine Marketing (SEM)
-Pay per ClickMarketing
-Keyword Research
-Landing Page
-Bidding
-Creating effective Ads
Module 4
Social MediaMarketing (SMM)
-FacebookMarketing
-Linkedin Marketing
-Google Plus
-Youtube Marketing & Slideshare
Module 5
a. Email Marketing
-Creating Optimized Campaigns
-How tomeasure success
-Managing your database
-Choosing 3rd party email providers.
b. Email Etiquettes
-Importance of email etiquette
- Writing Business mails.
-Best business communication practices
Module 6
Mobile Marketing
-Development of Mobile Marketing
-Various Forms of Mobile Marketing
-Geo - targeting your campaign for Smartphones
-How consumers usemobile marketing
Module 7
Display / Banner Marketing
-What is Display Advertising?
-How are Banners bought & sold?
-Creating & implementing a banner campaign
-Conveying admessages through text, logos, animations, videos, photographs
Module 8
Digital Ad sales training
-Digital media products
-Targeting, measuring digital media ad operations
Module 9
Web Analytics
-Introduction toWeb analytics
-Google Analytics Interface
-Visitors Analysis
-Content Performance analysis
-Ecommerce Tracking
-Social Media Analytics
-Advertising
-Conversion Tracking
Module 10
Online Reputation Management
-Knowing & understanding social media platforms
-Examples of good / bad use of social media & online PR
-Planning online PR & Social media
-Objectives & metrics
-Research & mapping
-Tools, tactics targets & teams
-Developing strategies
Module 11
Inbound marketing
-Attracting your potential Customers
-Converting your prospects into leads
-Landing Page
-Conversion Optimization
Module 12
E- Commerce & Cyber Laws
-e-Commerce framework
-Electronic payment systems
-Inter organizational Commerce
-Intra organizational commerce
-Cyberworld: An overview
-Cybercrimes & regulation
Module 13
New trends in digital marketing
-Lead generation / affiliatemarketing
Module 14
Digital Marketing Case Study Series
-Key learning’s from Indian & Global Best Practices
Module 15
Global ContentMarketing
Add on Comprehensive LearningModule
-Integrated Marketing Communications
-Marketing Communication Basics
-Understanding advertisingmedia
-Role of Advertising agency
-Campaign Planning
-Measurement of Marketing Communication effectiveness
-Best Practices: Case Studies

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INTERNATIONAL PG CERTIFICATION IN DIGITAL MARKETING

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