Diploma in Digital Marketing
Duration: 60 Hrs
Prerequisites
•
Basic knowledge
of HTML / CSS is advantageous
Course
Contents
1. Introduction to Web
· Basics of Web
o What is HTTP?
o URL and its nomenclature
o What is DNS
o What is W3C?
o SMTP Server
o What is FTP?
o How filezilla works?
o How web works?
o HTTP response codes
· How websites work (Insights to servers, Domain, Hosting)
o Domain extension types
o How to choose the domain?
o What are sub domains?
o What type of hosting should we
choose?/ Types of Hosting platforms
o Understanding server architecture
· Types of website (Static, Dynamic, CMS etc.)
o Overview of websites
o How websites are made/ Technologies
used to make websites
o Basic HTML overview (Html tags, anchor
tags, alt tags)
o W3C validation
o Sitemaps(HTML & XML)
o Intro to CSS, JavaScript
o Wordpress Overview
o Difference between posts and pages
o Overview of Plugins
o SEO friendly plugins
2. Introduction to Digital Marketing (DM)
· Why is DM needed/ DM overview/Importance of Digital Marketing
o Google Insights(Evolution of Google)
o History of Google and its algorithms
o How search engine works?
o Crawling
o Indexing
o Relevance and popularity of web pages
o How users interact with Google?
· Google algorithms and insights (include panda, penguin etc.)
o Google Sandbox Effect
o Google Snippets
o What is page rank?
o Links and link graph
3. Introduction to tools
· Google Keyword Planner
o Importance of keyword planner
o How to use keyword planner
o How to extract keywords for a website
o Understanding & analyzing volume
data & search trends
· Google Analytics
o How to setup analytics account
o Understanding the metrics like
Sessions, page views, Bounce Rate etc.
o Goals – Use & Set up
o Creating Funnels
o Understanding user behavior &
Demographics
o Analysis & Reporting
o Advanced Visitor Insights
o Cohort Analysis
· Google Webmaster/Search Console
o How to setup search console account
o How to submit a site for indexing via
Console
o Linking Analytics & Console
o Crawl Errors – Types & how to fix
them
o Sitemap Addition
o Setting up international Targeting
o Rich Cards
o Structured Data
o How to remove spammy actions
o Security Issues- Insights
· Google Speed Test tool – Checking speed on desktop & mobile and
ways to improve them.
· Alexa Rank checker tool – Checking backlinks,
& alexa rank
· Ahref – Checking backlinks of websites
· Copyscape - Check the content duplicity
· XML sitemap generator - Creation of XML sitemaps